What is the difference between a single-stage and a multi-stage campaign?

A single-stage campaign lets you send a one-shot personalized email to a predefined list of contacts, e.g., a monthly newsletter or a team event email notification.

A multi-stage campaign makes possible to on board a list of contacts into an existing sequence, and ensure each single contact will follow the predefined sequence of actions depending of her interactions with your campaign, e.g., whether she opens your first email or replies to it. Multi-stage campaigns are ideal if you wish to scale up your cold outreach efforts.


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