What is the difference between a shared inbox and a shared label?

Wondering whether you need to create a shared inbox or a shared label? This article briefly outlines a few pointers to help you determine what is the best set up for your use case.

A shared inbox should be the default choice when you wish to share conversations sent to a specific email address, e.g., a primary account, an alias or a Google Group. For instance, group emails sent to support@, sales@, jobs@, hello@, info@, etc.

A shared label should be created when you don't want to automatically share all conversations sent to a specific email address and wish to keep a higher level of control over the triggers that will lead to the sharing, e.g., a Gmail filter or a manual addition of the label in your inbox. Good examples are labels for clients, billing, departments. Shared labels are extremely useful when you receive emails you want to share with the billing/accounting department of your company, or emails sent from a specific client your team is responsible for, etc.

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